Jacksonville, FL – August 6, 2025 — Rachel Luna, a widely respected and beloved motivational speaker, best-selling author, decorated United States Marine Corps veteran, and transformational life coach, has tragically passed away in Jacksonville. She was a woman whose life embodied resilience, service, and purpose — and her sudden passing has left a profound void in the lives of countless people around the world.
Known for her fierce honesty, contagious energy, and unwavering faith, Rachel Luna inspired millions to reclaim their voice, face their trauma, and pursue purpose without apology. She died over the weekend following complications related to a long-standing health battle. Her death was confirmed by family members and close associates on Monday morning.
From the Battlefield to the Stage: A Life of Purpose
Rachel Luna’s journey was as remarkable as it was inspiring. A proud daughter of Puerto Rican descent, she overcame childhood loss and deep personal adversity, including being orphaned at a young age. Despite those challenges, she found strength in service and went on to serve more than ten years in the United States Marine Corps, where she was recognized with multiple commendations for excellence, leadership, and discipline.
After retiring from military service, Rachel transformed her life—and then dedicated herself to helping others do the same. As a certified master coach and entrepreneur, she became one of the most recognizable voices in the personal development and faith-based coaching world.
Her best-selling books, including “Permission to Offend,” were widely celebrated for their bold, unapologetic approach to living truthfully and faithfully. Her popular podcast, also titled Permission to Offend, drew a global audience and featured candid conversations on faith, identity, entrepreneurship, healing, and courage.
A Battle Fought with Grace
Rachel’s fight with breast cancer — a diagnosis she publicly revealed in 2019 — became a cornerstone of her story. She shared her journey openly with the world, using it as both a testimony and teaching moment. Despite aggressive treatment and multiple surgeries, Rachel continued to speak, teach, and lead with unmatched energy and vision. Her battle with cancer became one of faith, not fear — a message she instilled in her community every single day.
“I’m not here to just survive,” she once said. “I’m here to live loud, lead boldly, and love deeply.”
And that she did.
Global Influence, Local Impact
Though she inspired women and men around the world, Rachel remained deeply rooted in her family and faith community. She was a devoted wife and loving mother to two daughters, roles she often described as her life’s greatest honors. Her coaching community, known as Faith Activated, empowered thousands to journal their way to clarity, vision, and breakthrough.
She was a regular speaker at international conferences, a mentor to countless women in business and ministry, and a trailblazer in combining faith and entrepreneurship. Rachel’s voice, marked by conviction and love, became a lighthouse for those navigating the dark waters of self-doubt, trauma, and fear.
An Outpouring of Grief and Gratitude
Since news of her passing broke, tributes have poured in across social media from industry peers, clients, authors, pastors, and military veterans. Many describe her as a “force of nature,” “a spiritual warrior,” and “one of the realest voices of our time.”
“She made you believe again — not just in yourself, but in what God can do through you,” one follower wrote.
Leaders in both the personal growth and military communities have also expressed condolences, remembering Rachel not only for her powerful words but for the integrity and strength behind them.
Final Arrangements and Legacy
The family has requested privacy during this difficult time. Plans for a public celebration of life and memorial service will be announced in the coming days. In honor of Rachel’s work and passion, her family is exploring the creation of a foundation dedicated to supporting women veterans, faith-based entrepreneurs, and cancer warriors.
Rachel Luna may have passed, but the fire she lit in the hearts of millions will continue to burn brightly. Her life was a testimony to what is possible when one refuses to be silenced, refuses to shrink, and chooses to live fully — no matter the cost.
May her memory be eternal, and her legacy continue to change lives.